unique looking campaign images
Jason wanted something fun and a little different from the standard webpage of information. We leapt at the opportunity to create a cohesive brand and delve into incorporating interesting & fun functionalities into his website. After meeting with Jason who provided us with the design starting point, we then began building. Two main things that we developed were unique treatments to images and adding an animation that is activated as the viewer scrolls.
Our concept overall was to create a look that was ripped and rugged mirroring the Taranaki landscape. One of the ways we incorporated this idea was the way our imagery was displayed by not having straight or plain edges. This suited the name, ‘Wild Taranaki’.